MEET CHARLIE, PFIZER’S NEW MARKETING AI PLATFORM

As part of Publicis Groupe, I was tasked with being Lead Designer for Pfizer’s new internal marketing AI platform, Charlie. So, what is it? Charlie is…

An AI-powered collaborative platform that centralizes the tools marketers use the most and brings them the information they need to maximize productivity, creativity, and learning. This industry first platform brings together three leading organizations – Pfizer, Publicis, and IPG, promoting collaborative marketing and enabling the world’s most effective commercial engine.

My task was to come up with the look and feel of the different content pillars that would be shown on Charlie. There was a lot of exploration, pushing the design while still adhering to the new Charlie Styleguide created by Pentagram.

Along with this, I:

• Ideated and executed animated digital signage to introduce Charlie to Pfizer’s employees

• Designed branded toolkits for Pfizer Marketers

• Assisted the Product Designers in mocking UX/UI layouts to be implemented on the platform

• Created UX/UI assets for platform

• Animated intro and outro cards for one of the Charlie series, Meet the Makers

CD: Marisa Suquet, AD: Rachel Rusk